Sekou's campaign gave clippers one thing to work with: an official folder of his vocal performances.
Starting May 27, 2026, it logged 1,009,799 verified views from 84 submissions, about 12,000 views per submission. Clippers posted on both Instagram Reels and TikTok.
What the brief gave clippers
Clippers downloaded clips from the official Sekou content folder and posted them on their own clip pages. The brief named TikTok and Instagram Reels as the places to post.
The theme was Sekou singing, so each clip was a short live vocal moment.
The campaign record
This campaign logged 1,009,799 views from 84 submissions on our Content Rewards dashboard.
| Campaign | Started | Views | Submissions | Views / submission |
|---|---|---|---|---|
| Sekou, vocal performancesInstagram ReelsTikTok | May 27, 2026 | 1,009,799 | 84 | 12,021 |
Reels drew more views, TikTok drew more posts
The platforms split almost evenly by post count: 45 on Reels and 39 on TikTok. Views did not split evenly. Reels drew about 781K, near 17,400 per post. TikTok drew about 229K, near 5,900 per post.
Reels delivered about 77% of the views.
No single clip carried it
The two biggest clips were both TikToks, at 45.6K and 45.5K views. They were posted on May 31 and June 12, four and 16 days in. Their like rates were about 21% and 15%.
Together the top two drew about 9% of the total. This campaign's million views came from steady posting, with no breakout clip in the data.
Why steady delivery matters
Our read: a campaign with no viral outlier is easier to plan around. About 12,000 views per submission across 84 posts is the number to expect from an output like this. Our music clipping campaigns page explains how we run artist releases, and pricing covers typical delivery. To plan one, book a call.
The top Sekou clips
| Platform | Posted | Views | Likes |
|---|---|---|---|
| TikTok | May 31, 2026 | 45.6K | 9.44K |
| TikTok | Jun 12, 2026 | 45.5K | 7.03K |
Why it works
- Creator-led distribution opens multiple algorithm pathways at once.
- Creator distribution gives approved source material more creative interpretations and audience entry points than single-account posting.
- Weekly scale decisions turn campaign data into repeatable growth.