Strong libraries win on Shorts
Shorts works best when the source library already has strong standalone moments. Podcasts, interviews, explainers, demos, and creator conversations usually outperform shallow source material.
Clippers create within the guidelines
Participating clippers bring different moments, pacing, captions, and framing to the Shorts they create. That creative range gives the source material more ways to find an audience, while submitted posts are reviewed against the campaign guidelines.