Raynes released the single "Roses All Over" on July 31, 2026, and we opened a Content Rewards campaign for it two days later. Clippers posted to Instagram Reels and TikTok.
The campaign logged 12,903,609 views from 153 submissions, about 84,300 views per submission.
A single released on July 31 and a brief two days later
The brief described "Roses All Over" as Raynes' new single, a song about wanting to be remembered and becoming somebody worth roses. Clippers made short-form content around it for Instagram Reels and TikTok.
The campaign started on August 2, 2026. Most of the best-performing posts went up within the first week.
The campaign record
This campaign logged 12,903,609 views from 153 submissions on our Content Rewards dashboard.
| Campaign | Started | Views | Submissions | Views / submission |
|---|---|---|---|---|
| Raynes, "Roses All Over"Instagram ReelsTikTok | Aug 2, 2026 | 12,903,609 | 153 | 84,337 |
Reels carried the volume, TikTok carried the peaks
Instagram Reels took 142 of the 153 submissions and 8.39M views, about 65% of the total. That works out to about 59,000 views per Reel.
TikTok took only 11 submissions but 4.51M views, about 410,000 per post. Three TikTok clips posted on August 4 reached 1.94M, 1.63M and 731K views, together about 95% of everything TikTok delivered.
Four clips made up 40% of the views
The top four clips added up to about 5.2M views, or 40.4% of the campaign. Three were TikToks from August 4, two days after launch. The fourth was a Reel posted the next day with 910K views.
That Reel also drew 18K likes, a like rate of about 2%. The three TikTok leaders sat near 0.3% to 0.5%.
What a release-week campaign looks like
Launching two days after release meant clippers were posting while the song was new. Our read: the early TikTok peaks suggest a release-week window rewards speed, so brief clippers before the date and not after it.
The other 60% of views came from the remaining 149 submissions, which shows how much of the total came from steady posting.
Plan a release campaign
Our music clipping campaigns page explains how we run single releases. Pricing covers what a campaign typically delivers, and you can book a call to plan a release date.
The top Raynes clips
| Platform | Posted | Views | Likes |
|---|---|---|---|
| TikTok | Aug 4, 2026 | 1.94M | 6.31K |
| TikTok | Aug 4, 2026 | 1.63M | 5.55K |
| Instagram Reels | Aug 5, 2026 | 910K | 18K |
| TikTok | Aug 4, 2026 | 731K | 3.43K |
Why it works
- Creator-led distribution opens multiple algorithm pathways at once.
- Creator distribution gives approved source material more creative interpretations and audience entry points than single-account posting.
- Weekly scale decisions turn campaign data into repeatable growth.