Mumford & Sons sat down with Zane Lowe for an interview. In February 2026 we ran a Content Rewards campaign that asked clippers to cut it into short clips for Instagram Reels and TikTok.
The campaign logged 1,209,873 views from 76 submissions, about 15,900 views per submission.
Pulling short moments from a long interview
The brief asked clippers to find the standout, emotional and culturally relevant moments in the Zane Lowe interview and post them as short-form content. The source was a single long conversation.
The campaign opened on February 14, 2026.
The campaign record
This campaign logged 1,209,873 views from 76 submissions on our Content Rewards dashboard.
| Campaign | Started | Views | Submissions | Views / submission |
|---|---|---|---|---|
| Mumford & Sons, Zane Lowe interview clipsInstagram ReelsTikTok | Feb 14, 2026 | 1,209,873 | 76 | 15,919 |
Reels led on views, with TikTok close behind
Instagram Reels drew 893K views from 50 posts, about 17,900 each. TikTok drew 317K from 26 posts, about 12,200 each.
Reels took about 74% of the views and TikTok about 26%.
Top clips came eight to ten days in
The three biggest clips were Reels posted on February 22, 23 and 24, with 95.9K, 92.3K and 77K views. Together that is about 265K views, 21.9% of the campaign.
The second of them drew 1.05K likes, a like rate near 1.1%. Their timing is later than release-week campaigns, so an interview can keep finding viewers for more than a week.
Using an interview as source material
A long interview gives clippers many self-contained moments, and this campaign shows 76 submissions can come from a single sit-down.
For a separate campaign with Marcus Mumford, see our Marcus Mumford case study. Our music clipping campaigns page explains how we run artist work. See pricing or book a call.
The top Mumford & Sons clips
| Platform | Posted | Views | Likes |
|---|---|---|---|
| Instagram Reels | Feb 22, 2026 | 95.9K | 598 |
| Instagram Reels | Feb 23, 2026 | 92.3K | 1.05K |
| Instagram Reels | Feb 24, 2026 | 77K | 659 |
Why it works
- Creator-led distribution opens multiple algorithm pathways at once.
- Creator distribution gives approved source material more creative interpretations and audience entry points than single-account posting.
- Weekly scale decisions turn campaign data into repeatable growth.