Metric's "Help I'm Alive" campaign used the band's song as a sound for short videos. It started on May 6, 2026.
It logged 604,010 verified views from 56 submissions, about 10,800 views per submission.
Clips set to "Help I'm Alive"
The brief asked clippers to post viral clips using "Help I'm Alive" by Metric, taken from the official content folder.
The brief named TikTok, yet clippers posted on both TikTok and Instagram Reels.
The campaign record
This campaign logged 604,010 views from 56 submissions on our Content Rewards dashboard.
| Campaign | Started | Views | Submissions | Views / submission |
|---|---|---|---|---|
| Metric, "Help I'm Alive"Instagram ReelsTikTok | May 6, 2026 | 604,010 | 56 | 10,786 |
Closer to an even split
Reels took 34 submissions and drew about 394K views, near 11,600 each. TikTok took 22 and drew about 210K, near 9,500 each.
Reels still delivered about 65% of the total.
The top TikToks
The top two clips were both TikToks, at 55K and 42.9K views. The 55K clip was posted on May 16, ten days in, with a like rate of about 10.5%. The 42.9K clip came on May 8, two days in, with a like rate of about 22.5%.
Together they made up about 16% of the views.
A campaign with no breakout post
The biggest clip drew 55K views, so the total came from 56 steady submissions. Our music clipping campaigns page explains how we run artist releases, and pricing covers typical delivery. To plan one, book a call.
The top Metric clips
| Platform | Posted | Views | Likes |
|---|---|---|---|
| TikTok | May 16, 2026 | 55K | 5.79K |
| TikTok | May 8, 2026 | 42.9K | 9.67K |
Why it works
- Creator-led distribution opens multiple algorithm pathways at once.
- Creator distribution gives approved source material more creative interpretations and audience entry points than single-account posting.
- Weekly scale decisions turn campaign data into repeatable growth.