Kettle & Fire ran one clipping campaign with us from August 27, 2026. The brief asked clippers to clip public figures talking about fasting and add Kettle & Fire content featuring its bone broth.
The campaign logged 15,767,250 views from 503 submissions on our Content Rewards dashboard, re-checked November 5, 2026. That is about 31,300 views per submission.
A brief that paired public figures with brand content
Clippers were asked to find celebrities and public figures discussing fasting, then stitch in Kettle & Fire content. They could post to Instagram Reels, YouTube Shorts and TikTok.
This page covers the brief and the view counts only. It makes no claims about fasting or about the product.
The campaign record
This campaign logged 15,767,250 views from 503 submissions on our Content Rewards dashboard.
| Campaign | Started | Views | Submissions | Views / submission |
|---|---|---|---|---|
| Kettle & Fire, celebrity fasting clipsInstagram ReelsYouTube ShortsTikTok | Aug 27, 2026 | 15,767,250 | 503 | 31,346 |
Reels drew 89% of the views
Instagram Reels drew 14.1M views from 285 posts, about 89% of the total. YouTube Shorts drew 1.65M from 206 posts, and TikTok 34.1K from 12.
Per post, a Reel drew about 49,500 views and a Short about 8,000. Shorts took 41% of the posts but only about 10% of the views.
A Short led early and three Reels landed on one day
The biggest clip was a YouTube Short posted September 2, six days after launch, with 729K views and 11K likes.
Three Reels posted on September 8, twelve days in, reached 519K, 434K and 432K views.
The top four clips made up 13.4% of the campaign. The other 86.6% came from the remaining 499 submissions.
Planning a product campaign around a topic
This format pairs a subject viewers already follow with a short brand segment. Our read: the platform split here suggests briefing Reels first and treating Shorts as a second feed.
Our clipping campaigns page explains how we run these. See pricing for typical delivery, or book a call.
The top Kettle & Fire clips
| Platform | Posted | Views | Likes |
|---|---|---|---|
| YouTube Shorts | Sep 2, 2026 | 729K | 11K |
| Instagram Reels | Sep 8, 2026 | 519K | 1.57K |
| Instagram Reels | Sep 8, 2026 | 434K | 4.82K |
| Instagram Reels | Sep 8, 2026 | 432K | 515 |
Why it works
- Creator-led distribution opens multiple algorithm pathways at once.
- Creator distribution gives approved source material more creative interpretations and audience entry points than single-account posting.
- Weekly scale decisions turn campaign data into repeatable growth.