For Pride Month 2026, clippers posted performance footage of George Michael from an official content folder. The campaign started on June 2 and ran on TikTok and Instagram Reels.
It logged 1,013,381 verified views from 60 submissions, about 16,900 views per submission.
A Pride Month catalogue campaign
The brief asked clippers to download clips of George Michael performances from the official content folder and post them to TikTok, Instagram Reels or both. Its stated purpose was to celebrate George Michael for Pride Month.
Because the footage came from one approved folder, every post drew on the same catalogue.
The campaign record
This campaign logged 1,013,381 views from 60 submissions on our Content Rewards dashboard.
| Campaign | Started | Views | Submissions | Views / submission |
|---|---|---|---|---|
| George Michael, Pride Month performancesInstagram ReelsTikTok | Jun 2, 2026 | 1,013,381 | 60 | 16,890 |
Reels drew 91% of the views
Clippers made 45 Reels submissions, which drew about 923K views, around 20,500 each. TikTok took 15 submissions and about 90.2K views, near 6,000 each.
Instagram Reels delivered about 91% of the total on 75% of the posts.
The first week set the pace
The top four clips were all Reels, posted between June 4 and June 6, two to four days in. They reached 212K, 163K, 113K and 38.6K views.
The top four drew about 52% of the views. The 163K Reel had a like rate of about 5%, with 8.35K likes.
Catalogue footage with a calendar hook
Our read: archive material works best when a date gives people a reason to post it. This campaign tied official performances to a month and finished with over a million verified views. Our music clipping campaigns page explains how we run artist releases, and pricing covers typical delivery. To plan one, book a call.
The top George Michael clips
| Platform | Posted | Views | Likes |
|---|---|---|---|
| Instagram Reels | Jun 5, 2026 | 212K | 1.76K |
| Instagram Reels | Jun 4, 2026 | 163K | 8.35K |
| Instagram Reels | Jun 5, 2026 | 113K | 1.91K |
| Instagram Reels | Jun 6, 2026 | 38.6K | 1.89K |
Why it works
- Creator-led distribution opens multiple algorithm pathways at once.
- Creator distribution gives approved source material more creative interpretations and audience entry points than single-account posting.
- Weekly scale decisions turn campaign data into repeatable growth.