Duke Dumont's Coachella hype campaign started on April 22, 2026. Clippers posted clips from an official content folder under four themes: new music and IDs, organ house, summer festival vibes and Coachella hype.
It logged 626,509 verified views from 47 submissions, about 13,300 views per submission.
Four themes in one content folder
The brief gave clippers a single official folder and four angles to cut it by. They were new music and IDs, organ house, summer festival vibes and Coachella hype.
Clippers could pick the theme that fit their page.
The campaign record
This campaign logged 626,509 views from 47 submissions on our Content Rewards dashboard.
| Campaign | Started | Views | Submissions | Views / submission |
|---|---|---|---|---|
| Duke Dumont, Coachella hypeInstagram ReelsTikTok | Apr 22, 2026 | 626,509 | 47 | 13,330 |
Reels drew 86% of the views
Clippers made 28 Reels submissions, which drew about 538K views, near 19,200 each. They made 18 on TikTok, which drew about 88.2K, near 4,900 each. One more post went to YouTube Shorts.
Reels delivered about 86% of the total.
Top clips came a week in
The four biggest clips were all Reels, posted between April 29 and May 2, 7 to 10 days after launch. They drew 52.7K, 51.2K, 41.1K and 40.2K views.
Together they made up about 30% of the total. Like counts on those posts were low, between 52 and 127, so the views here are reach rather than engagement.
A short window around a festival
The brief tied its content to festival season, and the campaign finished with over 600K verified views. Our music clipping campaigns page explains how we run artist releases, and pricing covers typical delivery. To plan one, book a call.
The top Duke Dumont clips
| Platform | Posted | Views | Likes |
|---|---|---|---|
| Instagram Reels | Apr 30, 2026 | 52.7K | 57 |
| Instagram Reels | May 2, 2026 | 51.2K | 127 |
| Instagram Reels | May 1, 2026 | 41.1K | 57 |
| Instagram Reels | Apr 29, 2026 | 40.2K | 52 |
Why it works
- Creator-led distribution opens multiple algorithm pathways at once.
- Creator distribution gives approved source material more creative interpretations and audience entry points than single-account posting.
- Weekly scale decisions turn campaign data into repeatable growth.