Dom Dolla ran two clipping campaigns with us in 2026. One sent clippers looking for Knicks parade footage to set to "What's Up New York". The other used the official content folder and music video for "Addicted To Bass".
Together they logged 1,386,817 views from 93 submissions, about 14,900 views per submission.
Parade footage and a music video, two ways to use a song
The first brief did not provide footage. Clippers had to find Knicks championship parade footage themselves and post it to TikTok with Dom Dolla's "What's Up New York". It opened on June 17, 2026.
The second gave clippers an official content folder and the YouTube music video for "Addicted To Bass", for Instagram Reels, YouTube Shorts and TikTok. It opened on April 14.
The campaign record
Dom Dolla ran 2 campaigns on our Content Rewards dashboards. Together they logged 1,386,817 views from 93 submissions.
| Campaign | Started | Views | Submissions | Views / submission |
|---|---|---|---|---|
| Dom Dolla, "What's Up New York" Knicks parade clipsTikTok | Jun 17, 2026 | 1,030,000 | 67 | 15,373 |
| Dom Dolla, "Addicted To Bass"Instagram ReelsYouTube ShortsTikTok | Apr 14, 2026 | 356,817 | 26 | 13,724 |
The Knicks campaign: 1.03M views on TikTok alone
The parade campaign logged 1,030,000 views from 67 TikToks, about 15,400 per post. Its best clip was posted on June 20, three days in, and reached 406K views and 44.5K likes.
That clip is about 39% of the campaign. Its like rate was near 11%.
Addicted To Bass: one Reel carried the campaign
This campaign logged 356,817 views from 26 submissions. The top Reel, posted April 20, reached 276K views, about 77% of the total. The top four clips made up 92%.
Instagram drew 323K views from 9 Reels, about 35,900 each. YouTube Shorts drew 22.9K from 16 posts, and the single TikTok drew 10.6K.
Which brief suited a song?
Both briefs used a Dom Dolla track, with different sources of footage. Parade clips gave the song a news moment to ride, and the music video gave it Dom Dolla himself.
The parade brief delivered about 2.9 times the views of the other, from 67 posts against 26. Our read: topical footage from outside the artist's own library can reach audiences the video alone does not. See music clipping campaigns, pricing, or book a call.
The top Dom Dolla clips
| Campaign | Platform | Posted | Views | Likes |
|---|---|---|---|---|
| Dom Dolla, "What's Up New York" Knicks parade clips | TikTok | Jun 20, 2026 | 406K | 44.5K |
| Dom Dolla, "Addicted To Bass" | Instagram Reels | Apr 20, 2026 | 276K | 438 |
| Dom Dolla, "What's Up New York" Knicks parade clips | TikTok | Jun 18, 2026 | 109K | 1.26K |
| Dom Dolla, "What's Up New York" Knicks parade clips | TikTok | Jun 20, 2026 | 102K | 801 |
| Dom Dolla, "Addicted To Bass" | Instagram Reels | Apr 20, 2026 | 35.4K | 204 |
| Dom Dolla, "What's Up New York" Knicks parade clips | TikTok | Jun 19, 2026 | 34.8K | 1.76K |
| Dom Dolla, "Addicted To Bass" | TikTok | Apr 20, 2026 | 10.6K | 30 |
| Dom Dolla, "Addicted To Bass" | Instagram Reels | Apr 20, 2026 | 6.23K | 11 |
Why it works
- Creator-led distribution opens multiple algorithm pathways at once.
- Creator distribution gives approved source material more creative interpretations and audience entry points than single-account posting.
- Weekly scale decisions turn campaign data into repeatable growth.