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Campaign Index
Influencer case study

Dion Dawkins Clipping Campaign: 6.48M+ Views

6.48M+ Views Generated

Posted onInstagram ReelsYouTube ShortsTikTok
See our clipping agency model

Views Generated

6,476,951

Submissions

148

Views / Submission

43,763

Scale Tier

Growth

Whop Content Rewards analytics for Dion Dawkins, livestream at the new Buffalo Bills stadium, showing 6,476,951 views
Dion Dawkins, livestream at the new Buffalo Bills stadium: the campaign's Content Rewards analytics, read Oct 7, 2026. Payout figures are blurred.

Dion Dawkins plays offensive line for the Buffalo Bills. In summer 2026 he started livestreaming, and we opened a Content Rewards campaign so clippers could distribute the streams as short clips.

The campaign logged 6,476,951 views from 148 submissions, about 43,800 views per submission.

A livestream turned into short clips

The brief was short: Dion Dawkins had started livestreaming, and clippers were asked to distribute the content from it widely. The campaign title places the livestream at the new Buffalo Bills stadium.

It opened on June 29, 2026 and accepted TikTok, Instagram Reels and YouTube Shorts.

The campaign record

This campaign logged 6,476,951 views from 148 submissions on our Content Rewards dashboard.

Dion Dawkins campaigns in Whop Content Rewards
CampaignStartedViewsSubmissionsViews / submission
Dion Dawkins, livestream at the new Buffalo Bills stadiumInstagram ReelsYouTube ShortsTikTokJun 29, 20266,476,95114843,763
Whop Content Rewards, each campaign's Analytics tab (All time, Paid filter), read Nov 5, 2026. Each row is one dashboard, so these are floors for our work with Dion Dawkins.

Instagram Reels delivered 95% of the views

Reels took 75 submissions and 6.16M views, about 82,000 each. YouTube Shorts took 61 submissions and 251K views, about 4,100 each. TikTok took 12 submissions and 63.2K views.

Clippers posted nearly as many Shorts as Reels, yet Reels drew about 24 times the views.

Four Reels from July 1 led the campaign

The top four clips were all Instagram Reels posted on July 1, two days after launch. They reached 480K, 366K, 304K and 277K views, about 1.43M together or 22% of the campaign.

Likes on those Reels ran from 546 to 932, so like rates sat between about 0.12% and 0.34%.

Using a sports livestream as raw material

A livestream gives clippers hours of unscripted footage and no pre-cut highlights. The 148 submissions here show that a brief with one sentence of direction can still produce a steady flow of posts.

Our sports clipping campaigns page covers how we brief athletes and leagues. See pricing for typical delivery, or book a call.

The top Dion Dawkins clips

Top Dion Dawkins clips by views
PlatformPostedViewsLikes
Instagram ReelsJul 1, 2026480K570
Instagram ReelsJul 1, 2026366K880
Instagram ReelsJul 1, 2026304K546
Instagram ReelsJul 1, 2026277K932
From each campaign's Top videos card in Content Rewards. Clips are posted on independent clippers' own accounts, so we list them without handles.

Why it works

  • Creator-led distribution opens multiple algorithm pathways at once.
  • Creator distribution gives approved source material more creative interpretations and audience entry points than single-account posting.
  • Weekly scale decisions turn campaign data into repeatable growth.
FAQ

Frequently asked questions

What buyers ask about the Dion Dawkins campaign, answered from the campaign record.

How many views did the Dion Dawkins campaign get?

The livestream campaign logged 6,476,951 views from 148 submissions on our Content Rewards dashboard, re-checked on November 5, 2026.

Which platform worked best for Dion Dawkins clips?

Instagram Reels, with 6.16M of the 6.48M views from 75 submissions. YouTube Shorts and TikTok together delivered about 314K views.

When did the Dion Dawkins campaign start?

June 29, 2026. The four biggest clips, all Reels, were posted on July 1.