Dermot Kennedy had two clipping campaigns with us in spring 2026. One cut moments from his appearance on the Peter Crouch podcast, and the other covered his set at Radio 1's Big Weekend.
Together they logged 2,440,312 views from 327 submissions, about 7,500 views per submission.
Two briefs, two different moments
Both campaigns pointed clippers to an official Dermot Kennedy content folder. The Peter Crouch podcast campaign opened on April 10, 2026 and accepted TikTok and Instagram Reels.
The Radio 1 Big Weekend campaign opened on May 26 and accepted Instagram Reels only.
The campaign record
Dermot Kennedy ran 2 campaigns on our Content Rewards dashboards. Together they logged 2,440,312 views from 327 submissions.
| Campaign | Started | Views | Submissions | Views / submission |
|---|---|---|---|---|
| Dermot Kennedy, Peter Crouch podcast momentsTikTokInstagram Reels | Apr 10, 2026 | 1,253,062 | 213 | 5,883 |
| Dermot Kennedy, Radio 1 Big WeekendInstagram Reels | May 26, 2026 | 1,187,250 | 114 | 10,414 |
The podcast campaign split between TikTok and Reels
The podcast campaign logged 1,253,062 views from 213 submissions. TikTok drew 666K views from 60 posts, about 11,100 each. Reels drew 587K from 153 posts, about 3,800 each.
TikTok therefore took about 53% of the views from 28% of the posts.
The festival set averaged nearly twice the views per post
Big Weekend logged 1,187,250 views from 114 Reels, about 10,400 per submission. The podcast campaign averaged about 5,900.
Live music footage out-pulled conversation clips per post, even with Reels as the only platform.
Top clips were modest and tightly grouped
The top four Big Weekend clips were all posted on May 29, three days in, with 34.8K to 38.8K views each, about 149K together. That is 12.5% of the campaign.
The podcast campaign's best clip was a Reel from April 18 with 49.2K views and 3.13K likes, a like rate near 6.4%. It was 3.9% of that campaign's views.
Running two campaigns for one artist
Separate campaigns gave each moment its own count. The podcast and the festival set drew different audiences on different platforms, and the numbers show it.
Our music clipping campaigns page covers how we scope artist work. See pricing for typical delivery, or book a call.
The top Dermot Kennedy clips
| Campaign | Platform | Posted | Views | Likes |
|---|---|---|---|---|
| Dermot Kennedy, Peter Crouch podcast moments | Instagram Reels | Apr 18, 2026 | 49.2K | 3.13K |
| Dermot Kennedy, Radio 1 Big Weekend | Instagram Reels | May 29, 2026 | 38.8K | 53 |
| Dermot Kennedy, Radio 1 Big Weekend | Instagram Reels | May 29, 2026 | 38.5K | Hidden |
| Dermot Kennedy, Radio 1 Big Weekend | Instagram Reels | May 29, 2026 | 36.5K | 120 |
| Dermot Kennedy, Radio 1 Big Weekend | Instagram Reels | May 29, 2026 | 34.8K | 60 |
Why it works
- Creator-led distribution opens multiple algorithm pathways at once.
- Creator distribution gives approved source material more creative interpretations and audience entry points than single-account posting.
- Weekly scale decisions turn campaign data into repeatable growth.