Dennis and Kevin O Chris released "Tá OK Remix". In April 2026 we opened a Content Rewards campaign that asked clippers to make their own POV videos to the track.
The campaign logged 1,730,230 views from 119 submissions, about 14,500 views per submission.
Original POV videos, no source footage
Most of our artist campaigns hand clippers footage to cut. This one asked them to create relatable POV-style short-form content that matches the lyrics and energy of "Tá OK Remix".
The campaign started on April 14, 2026 and ran on Instagram Reels and TikTok.
The campaign record
This campaign logged 1,730,230 views from 119 submissions on our Content Rewards dashboard.
| Campaign | Started | Views | Submissions | Views / submission |
|---|---|---|---|---|
| "Tá OK Remix", POV contentInstagram ReelsTikTok | Apr 14, 2026 | 1,730,230 | 119 | 14,540 |
Reels drew 92% of the views
Instagram Reels took 101 submissions and 1.6M views, about 15,800 each. TikTok took 18 submissions and 127K views, about 7,100 each.
The Reels lead is similar to the Karol G campaign, which started the same day.
The best POVs arrived in week two
The top four clips were all Reels, posted on April 25 and 26, 11 to 12 days in. They reached 56.2K, 55.9K, 53.7K and 47.3K views, about 213K together, or 12.3% of the campaign.
The leader's like rate was about 0.9%, with 506 likes. The gap between the top clips is small, so the total came from breadth.
Two campaigns on the same song
Karol G's Coachella campaign, opened the same day, used live festival footage. This one used POV videos clippers shot themselves. Compare it with the Karol G case study.
See music clipping campaigns for how we scope artist releases, pricing for typical delivery, or book a call.
The top Dennis and Kevin O Chris clips
| Platform | Posted | Views | Likes |
|---|---|---|---|
| Instagram Reels | Apr 25, 2026 | 56.2K | 506 |
| Instagram Reels | Apr 26, 2026 | 55.9K | 180 |
| Instagram Reels | Apr 25, 2026 | 53.7K | 277 |
| Instagram Reels | Apr 26, 2026 | 47.3K | 187 |
Why it works
- Creator-led distribution opens multiple algorithm pathways at once.
- Creator distribution gives approved source material more creative interpretations and audience entry points than single-account posting.
- Weekly scale decisions turn campaign data into repeatable growth.