BitLife is a mobile game that ran two clipping campaigns with us in 2026, one built on official game footage and one on streamer footage. Clippers posted to their own Instagram Reels, YouTube Shorts and TikTok pages.
Together the dashboards logged 24,862,669 views from 2,063 submissions, re-checked November 5, 2026. That is about 12,050 views per submission.
Official footage first, streamer footage 78 days later
The first campaign opened on May 28, 2026. Clippers could download clips from the official BitLife content folder or record their own gameplay, and the brief encouraged creative freedom.
The second opened on August 14. Clippers took long-form footage from BitLife streamers and cut the most engaging or shocking moments into short clips.
The campaign record
BitLife ran 2 campaigns on our Content Rewards dashboards. Together they logged 24,864,642 views from 2,063 submissions.
| Campaign | Started | Views | Submissions | Views / submission |
|---|---|---|---|---|
| BitLife, official mobile game campaignInstagram ReelsYouTube ShortsTikTok | May 28, 2026 | 14,571,163 | 459 | 31,745 |
| BitLife streamer clipsInstagram ReelsYouTube ShortsTikTok | Aug 14, 2026 | 10,293,479 | 1,604 | 6,417 |
The official campaign lived on Reels
The first campaign logged 14,571,163 views from 459 submissions. Instagram Reels drew 14.1M of them, about 97%, from 174 posts.
YouTube Shorts took the most posts, 275, but drew 448K views. Per post, a Reel drew about 81,000 views and a Short about 1,600.
Its four biggest clips were all Reels posted on June 7 and 8, ten and eleven days in, reaching 821K, 656K, 634K and 588K views.
Streamer clips spread across all three feeds
The second campaign logged 10,291,506 views from 1,604 submissions. Reels drew 4.71M, Shorts 4.70M and TikTok 881K, which is about 46%, 46% and 9%.
Shorts took 1,078 of the posts, so each Short averaged about 4,400 views. Reels averaged about 10,900 and TikTok about 9,600.
Our read: Shorts worked as the volume feed for streamer footage, while Reels and TikTok drew more per post.
Volume and reach pulled in different directions
The streamer campaign made up about 78% of submissions but about 41% of views. It averaged about 6,400 views per submission, against about 31,700 for the official campaign.
Its biggest clip was a YouTube Short posted August 19 with 502K views and 5.76K likes. The top four made up 11.6% of its views, against 18.5% for the official campaign.
Planning a game campaign
A game can run official footage and creator footage side by side, then compare how each lands by platform. BitLife did exactly that within three months.
Our gaming clipping campaigns page covers how we set these up. See pricing for typical delivery, or book a call.
The top BitLife clips
| Campaign | Platform | Posted | Views | Likes |
|---|---|---|---|---|
| BitLife, official mobile game campaign | Instagram Reels | Jun 8, 2026 | 821K | 1.25K |
| BitLife, official mobile game campaign | Instagram Reels | Jun 8, 2026 | 656K | 821 |
| BitLife, official mobile game campaign | Instagram Reels | Jun 8, 2026 | 634K | 2.79K |
| BitLife, official mobile game campaign | Instagram Reels | Jun 7, 2026 | 588K | 2.43K |
| BitLife streamer clips | YouTube Shorts | Aug 19, 2026 | 502K | 5.76K |
| BitLife streamer clips | Instagram Reels | Aug 17, 2026 | 255K | 1.34K |
| BitLife streamer clips | Instagram Reels | Aug 21, 2026 | 223K | 752 |
| BitLife streamer clips | YouTube Shorts | Aug 17, 2026 | 210K | 1.52K |
Why it works
- Creator-led distribution opens multiple algorithm pathways at once.
- Creator distribution gives approved source material more creative interpretations and audience entry points than single-account posting.
- Weekly scale decisions turn campaign data into repeatable growth.