Austin Davie's campaign worked from two videos: the music video for his song "Colors" and a marriage proposal video.
It started on May 7, 2026 and logged 940,071 verified views from 109 submissions, about 8,600 views per submission. Clippers posted on both TikTok and Instagram Reels.
Two source videos, one brief
The brief was short: post clips from Austin Davie's marriage proposal video and from the music video for "Colors".
Clippers could choose either source and cut it however suited their page.
The campaign record
This campaign logged 940,071 views from 109 submissions on our Content Rewards dashboard.
| Campaign | Started | Views | Submissions | Views / submission |
|---|---|---|---|---|
| Austin Davie, "Colors" and proposal videoInstagram ReelsTikTok | May 7, 2026 | 940,071 | 109 | 8,625 |
More TikTok posts, more Reels views
TikTok took 60 submissions and drew about 303K views, near 5,000 each. Instagram Reels took 49 submissions and drew about 637K, near 13,000 each.
Reels delivered about 68% of the views from 45% of the posts.
The top clips arrived two weeks in
Most campaigns peak in the first days. Austin Davie's top clips came later. All four were Reels, posted on May 20 and 21, 13 to 14 days after launch.
They drew 34.9K, 34.7K, 33K and 26K views and about 14% of the total together. Two had like rates of about 1.1% and 0.7%.
A flat curve with a late peak
No clip passed 35K views, so the total came from breadth across 109 posts.
Our read: a campaign like this needs its window open long enough for the later clips to land.
Our music clipping campaigns page explains how we run artist releases, and pricing covers typical delivery. The Sam Fender case study covers a larger artist release. To plan one, book a call.
The top Austin Davie clips
| Platform | Posted | Views | Likes |
|---|---|---|---|
| Instagram Reels | May 21, 2026 | 34.9K | 390 |
| Instagram Reels | May 21, 2026 | 34.7K | 230 |
| Instagram Reels | May 20, 2026 | 33K | 244 |
| Instagram Reels | May 21, 2026 | 26K | Hidden |
Why it works
- Creator-led distribution opens multiple algorithm pathways at once.
- Creator distribution gives approved source material more creative interpretations and audience entry points than single-account posting.
- Weekly scale decisions turn campaign data into repeatable growth.

