Adriatique is a duo, and in October 2026 we ran a Content Rewards campaign around its show in São Paulo, Brazil. Clippers cut footage from the night and posted it to Instagram Reels.
The campaign logged 11,686,206 views from 243 submissions, all on Reels, about 48,100 views per submission.
Clipping a night out in São Paulo
The brief asked clippers to cut footage from the São Paulo show and post it. Adriatique is a duo, and the brief described the night as sold out.
The campaign opened on October 2, 2026 and ran on Instagram Reels only.
The campaign record
This campaign logged 11,808,879 views from 243 submissions on our Content Rewards dashboard.
| Campaign | Started | Views | Submissions | Views / submission |
|---|---|---|---|---|
| Adriatique, X São Paulo sold-out showInstagram Reels | Oct 2, 2026 | 11,808,879 | 243 | 48,596 |
243 Reels, no single breakout
This campaign did not depend on one big clip. The four biggest Reels reached 463K, 337K, 301K and 265K views, about 1.37M together. That is 11.7% of the total.
The remaining 239 submissions delivered the other 88% of views. For a live-show campaign, a wide spread of mid-sized clips is the pattern we saw.
The best clips landed in the first two days
All four top Reels were posted on October 3 or 4, one to two days after launch. The 463K leader went up on October 4.
Their like rates ran from about 0.16% to 0.46%.
Run live footage through one platform
Using Reels alone gave this campaign one set of clips to compare. Clippers did not split effort across three apps, and 243 posts landed on a single platform.
Our read: when the footage is a live crowd moment, one platform with a strong clip count can be enough. See music clipping campaigns for how we scope artist briefs, pricing for typical delivery, or book a call.
The top Adriatique clips
| Platform | Posted | Views | Likes |
|---|---|---|---|
| Instagram Reels | Oct 4, 2026 | 463K | 739 |
| Instagram Reels | Oct 4, 2026 | 337K | 748 |
| Instagram Reels | Oct 4, 2026 | 301K | 1.39K |
| Instagram Reels | Oct 3, 2026 | 265K | 1.08K |
Why it works
- Creator-led distribution opens multiple algorithm pathways at once.
- Creator distribution gives approved source material more creative interpretations and audience entry points than single-account posting.
- Weekly scale decisions turn campaign data into repeatable growth.

