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Campaign Index
Artist case study

Adriatique Clipping Campaign: 11.7M+ Views

11.7M+ Views Generated

Posted onInstagram Reels

Views Generated

11,686,206

Submissions

243

Views / Submission

48,091

Scale Tier

High Velocity

Whop Content Rewards analytics for Adriatique, X São Paulo sold-out show, showing 11,808,879 views
Adriatique, X São Paulo sold-out show: the campaign's Content Rewards analytics, read Oct 20, 2026. Payout figures are blurred.

Adriatique is a duo, and in October 2026 we ran a Content Rewards campaign around its show in São Paulo, Brazil. Clippers cut footage from the night and posted it to Instagram Reels.

The campaign logged 11,686,206 views from 243 submissions, all on Reels, about 48,100 views per submission.

Clipping a night out in São Paulo

The brief asked clippers to cut footage from the São Paulo show and post it. Adriatique is a duo, and the brief described the night as sold out.

The campaign opened on October 2, 2026 and ran on Instagram Reels only.

The campaign record

This campaign logged 11,808,879 views from 243 submissions on our Content Rewards dashboard.

Adriatique campaigns in Whop Content Rewards
CampaignStartedViewsSubmissionsViews / submission
Adriatique, X São Paulo sold-out showInstagram ReelsOct 2, 202611,808,87924348,596
Whop Content Rewards, each campaign's Analytics tab (All time, Paid filter), read Nov 5, 2026. Each row is one dashboard, so these are floors for our work with Adriatique.

243 Reels, no single breakout

This campaign did not depend on one big clip. The four biggest Reels reached 463K, 337K, 301K and 265K views, about 1.37M together. That is 11.7% of the total.

The remaining 239 submissions delivered the other 88% of views. For a live-show campaign, a wide spread of mid-sized clips is the pattern we saw.

The best clips landed in the first two days

All four top Reels were posted on October 3 or 4, one to two days after launch. The 463K leader went up on October 4.

Their like rates ran from about 0.16% to 0.46%.

Run live footage through one platform

Using Reels alone gave this campaign one set of clips to compare. Clippers did not split effort across three apps, and 243 posts landed on a single platform.

Our read: when the footage is a live crowd moment, one platform with a strong clip count can be enough. See music clipping campaigns for how we scope artist briefs, pricing for typical delivery, or book a call.

The top Adriatique clips

Top Adriatique clips by views
PlatformPostedViewsLikes
Instagram ReelsOct 4, 2026463K739
Instagram ReelsOct 4, 2026337K748
Instagram ReelsOct 4, 2026301K1.39K
Instagram ReelsOct 3, 2026265K1.08K
From each campaign's Top videos card in Content Rewards. Clips are posted on independent clippers' own accounts, so we list them without handles.

Why it works

  • Creator-led distribution opens multiple algorithm pathways at once.
  • Creator distribution gives approved source material more creative interpretations and audience entry points than single-account posting.
  • Weekly scale decisions turn campaign data into repeatable growth.
FAQ

Frequently asked questions

What buyers ask about the Adriatique campaign, answered from the campaign record.

How many views did the Adriatique campaign get?

The São Paulo campaign logged 11,686,206 views from 243 submissions on our Content Rewards dashboard, re-checked on November 5, 2026.

Which platform did the Adriatique campaign use?

Instagram Reels only. All 243 submissions were Reels, averaging about 48,100 views each.

What was the biggest Adriatique clip?

A Reel posted on October 4, 2026, two days after launch, reached 463K views. It makes up about 4% of the campaign total.