Logo Clipping Campaigns Explained: Rules, Cost, Examples

A logo clipping campaign doesn't need your footage. Independent creators, called clippers, make their own reactions, edits and memes with your logo on screen. Then they post them on their own TikTok, Instagram Reels and YouTube Shorts accounts.

Your brief sets where the logo goes and what's off-limits. We hold every post to that brief, and you pay only for the verified views on posts that meet it.

How does a logo clipping campaign work?

Your part is the first step. Our team and our clippers handle the rest.

1. You set the rules and a target. We write them into a brief with you: logo files, minimum size and placement, platforms, disclosure and anything off-limits. Your verified-view target sets the budget.
2. We open the campaign to our clippers. There are 530K+ of them in our network, and each one picks the format, from reaction clips to memes, inside the content categories you approve.
3. Clippers post from their own accounts. Thousands of posts can go live at once, so your logo reaches viewers who have never seen your brand.
4. We review every post and count the views. Our team checks each post against your brief, and only approved posts add views toward your target.

The big difference from a standard clipping campaign is the footage. In a standard campaign, clippers cut your long-form video into short clips. In a logo campaign, clippers bring the content, and your logo is the one thing every clip shares.

So you don't need long-form video to start. If you have some, you can add it to the brief's approved list.

What does a logo clip look like?

A logo clip looks like any other short video in the feed. The clipper picks the moment, the edit and the caption. Your logo sits where the brief puts it, for example as an overlay in a corner of the frame.

Watch one in the feed on a phone and ask four questions:

• Can you spot it fast? You can tell whose logo it is within the first 2–3 seconds.
• Does it stay visible? Captions and the platform's buttons don't cover it.
• Is it part of the video? It feels like part of the edit, not an ad pasted on top.
• Does it fit the hook? The logo shows up at a moment that matches what the clip is about.

The first two are about visibility, and a clip that breaks your brief's visibility rules gets rejected. The last two decide how many people watch. A clip that looks like an ad gets scrolled past, even when it follows every rule.

What gets a logo clip rejected?

We turn down far more clips than we approve. These are the main reasons a logo clip fails review, and how clippers avoid each one:

Disclosure matters because clippers are paid to post. The FTC's Endorsement Guides expect that connection to be clear, so every brief tells clippers exactly how to disclose it.

How much does a logo clipping campaign cost?

You don't need footage for a logo campaign, but the budget works like any other: the minimum is $15,000.

Which brands run logo clipping campaigns?

Two of our three published logo campaigns are casino brands. Monkey Tilt is the largest, with clips on TikTok and Instagram.

Views per clip swing widely. Superbetin's clips averaged about 100,000 views each, while LinkMe's averaged about 7,700. A handful of standout clips can carry a campaign, so judge it on its total, not on single posts.

Is a logo campaign right for your brand?

Logo campaigns suit brands whose logo reads on a phone screen and who want repeated exposure more than a detailed pitch. The best fits are:

• Apps and software building awareness before or alongside paid acquisition.
• Consumer brands with a strong visual identity.
• Games, casinos and betting platforms that want a steady presence in short-form feeds.
• Sponsors who want their logo seen long after event day.

They're a poor fit when your product needs explaining, because a logo alone won't teach anyone how it works. They also won't drive sales on their own, so plan retargeting if you need direct response.

Think your brand fits? Book a call and we'll scope your first logo campaign.

Want the full scope first? Our logo clipping campaigns page covers the service, the process and more results.

How do clippers join a logo clipping campaign?

Logo campaigns are listed on Whop, in the same feed as product, podcast and influencer campaigns. Each one shows its pay rate and total budget upfront.

There's no follower minimum. You earn only on posts that pass review, so read the logo rules before you edit. Our Whop rating from clippers is 4.7, across 2,300+ reviews as of 20 August 2026.

Looking for a specific brand's logo campaign? We can only speak for our own, and every live one is in our Whop feed. Sign up on our start clipping page, or read how to start clipping on TikTok if you're new.

Frequently asked questions

Do I approve every logo clip before it goes live?

No. Clippers post first, and we review each post against your brief afterward. Afterward, the report shows which posts passed and how many verified views each one added. If every clip needs your sign-off before it goes live, a clipping campaign isn't the right fit.

How does a logo clipping campaign compare with paid ads?

Paid ads charge per impression, and a logo campaign charges per verified view, so the two prices don't line up one to one. A logo campaign builds repeated exposure, while ads do the direct-response work. For the full comparison, see how clipping compares with Meta and TikTok ads.

How long does a logo clipping campaign take?

Campaigns typically go live 1–2 days after the call, once your logo files and brief are approved. Posting then runs in 2–3 week waves, so give each wave its full run before you judge it.